IA Generativa

IA generativa e IA agéntica
La evolución de la inteligencia artificial está transformando el marketing digital

07 Jul 2026
<img width="751" height="748" src="https://img.gerencia.cl/wp-content/uploads/2026/06/Maria-Luisa-Acuna-Managing-Director-Cybersecurity-de-Accenture-Chile.jpg" class="card-responsive-img fit-img" alt="Ciberseguridad" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.gerencia.cl/wp-content/uploads/2026/06/Maria-Luisa-Acuna-Managing-Director-Cybersecurity-de-Accenture-Chile.jpg 751w, https://img.gerencia.cl/wp-content/uploads/2026/06/Maria-Luisa-Acuna-Managing-Director-Cybersecurity-de-Accenture-Chile-723x720.jpg 723w, https://img.gerencia.cl/wp-content/uploads/2026/06/Maria-Luisa-Acuna-Managing-Director-Cybersecurity-de-Accenture-Chile-88x88.jpg 88w, https://img.gerencia.cl/wp-content/uploads/2026/06/Maria-Luisa-Acuna-Managing-Director-Cybersecurity-de-Accenture-Chile-120x120.jpg 120w, https://img.gerencia.cl/wp-content/uploads/2026/06/Maria-Luisa-Acuna-Managing-Director-Cybersecurity-de-Accenture-Chile-lq.jpg 30w" data-eio="l" />

opinión
Cinco acciones clave para alcanzar la ciber resiliencia
23 Jun 2026
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<img width="768" height="512" src="https://img.gerencia.cl/wp-content/uploads/2026/04/Empresas-agentes-IA-768x512.jpeg" class="card-responsive-img fit-img" alt="Inteligencia artificial" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.gerencia.cl/wp-content/uploads/2026/04/Empresas-agentes-IA-768x512.jpeg 768w, https://img.gerencia.cl/wp-content/uploads/2026/04/Empresas-agentes-IA-1080x720.jpeg 1080w, https://img.gerencia.cl/wp-content/uploads/2026/04/Empresas-agentes-IA-1620x1080.jpeg 1620w, https://img.gerencia.cl/wp-content/uploads/2026/04/Empresas-agentes-IA-1536x1024.jpeg 1536w, https://img.gerencia.cl/wp-content/uploads/2026/04/Empresas-agentes-IA-2048x1365.jpeg 2048w, https://img.gerencia.cl/wp-content/uploads/2026/04/Empresas-agentes-IA-132x88.jpeg 132w, https://img.gerencia.cl/wp-content/uploads/2026/04/Empresas-agentes-IA-1024x683.jpeg 1024w, https://img.gerencia.cl/wp-content/uploads/2026/04/Empresas-agentes-IA-lq.jpeg 30w" data-eio="l" />

ia generativa
Recomendaciones para que tu empresa destaque entre las respuestas que entregan los chatbots de IA
23 Abr 2026
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<img width="768" height="512" src="https://img.gerencia.cl/wp-content/uploads/2026/02/19123245/futuristic-business-scene-with-ultra-modern-ambiance-768x512.jpg" class="card-responsive-img fit-img" alt="AI Workers" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.gerencia.cl/wp-content/uploads/2026/02/19123245/futuristic-business-scene-with-ultra-modern-ambiance-768x512.jpg 768w, https://img.gerencia.cl/wp-content/uploads/2026/02/19123245/futuristic-business-scene-with-ultra-modern-ambiance-1080x720.jpg 1080w, https://img.gerencia.cl/wp-content/uploads/2026/02/19123245/futuristic-business-scene-with-ultra-modern-ambiance-1620x1080.jpg 1620w, https://img.gerencia.cl/wp-content/uploads/2026/02/19123245/futuristic-business-scene-with-ultra-modern-ambiance-1536x1024.jpg 1536w, https://img.gerencia.cl/wp-content/uploads/2026/02/19123245/futuristic-business-scene-with-ultra-modern-ambiance-2048x1365.jpg 2048w, https://img.gerencia.cl/wp-content/uploads/2026/02/19123245/futuristic-business-scene-with-ultra-modern-ambiance-132x88.jpg 132w, https://img.gerencia.cl/wp-content/uploads/2026/02/19123245/futuristic-business-scene-with-ultra-modern-ambiance-1024x683.jpg 1024w, https://img.gerencia.cl/wp-content/uploads/2026/02/19123245/futuristic-business-scene-with-ultra-modern-ambiance-lq.jpg 30w" data-eio="l" />

IA operativa
La inteligencia artificial entra en una nueva fase con los AI Workers
19 Feb 2026
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<img width="768" height="694" src="https://img.gerencia.cl/wp-content/uploads/2026/01/19125009/Camila-Ovalle_bow-care-768x694.jpg" class="card-responsive-img fit-img" alt="Inteligencia Artificial" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.gerencia.cl/wp-content/uploads/2026/01/19125009/Camila-Ovalle_bow-care-768x694.jpg 768w, https://img.gerencia.cl/wp-content/uploads/2026/01/19125009/Camila-Ovalle_bow-care-797x720.jpg 797w, https://img.gerencia.cl/wp-content/uploads/2026/01/19125009/Camila-Ovalle_bow-care-97x88.jpg 97w, https://img.gerencia.cl/wp-content/uploads/2026/01/19125009/Camila-Ovalle_bow-care-850x768.jpg 850w, https://img.gerencia.cl/wp-content/uploads/2026/01/19125009/Camila-Ovalle_bow-care-lq.jpg 30w, https://img.gerencia.cl/wp-content/uploads/2026/01/19125009/Camila-Ovalle_bow-care.jpg 1039w" data-eio="l" />

opinión
RRSS e Inteligencia Artificial: el límite entre lo real y lo imaginario
19 Ene 2026
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<img width="768" height="768" src="https://img.gerencia.cl/wp-content/uploads/2026/01/15112502/digital-technology-technical-support-customer-service-concept-768x768.jpg" class="card-responsive-img fit-img" alt="Agentes IA" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.gerencia.cl/wp-content/uploads/2026/01/15112502/digital-technology-technical-support-customer-service-concept-768x768.jpg 768w, https://img.gerencia.cl/wp-content/uploads/2026/01/15112502/digital-technology-technical-support-customer-service-concept-720x720.jpg 720w, https://img.gerencia.cl/wp-content/uploads/2026/01/15112502/digital-technology-technical-support-customer-service-concept-1080x1080.jpg 1080w, https://img.gerencia.cl/wp-content/uploads/2026/01/15112502/digital-technology-technical-support-customer-service-concept-1536x1536.jpg 1536w, https://img.gerencia.cl/wp-content/uploads/2026/01/15112502/digital-technology-technical-support-customer-service-concept-2048x2048.jpg 2048w, https://img.gerencia.cl/wp-content/uploads/2026/01/15112502/digital-technology-technical-support-customer-service-concept-88x88.jpg 88w, https://img.gerencia.cl/wp-content/uploads/2026/01/15112502/digital-technology-technical-support-customer-service-concept-120x120.jpg 120w, https://img.gerencia.cl/wp-content/uploads/2026/01/15112502/digital-technology-technical-support-customer-service-concept-lq.jpg 30w" data-eio="l" />

integración tecnológica
86% de las empresas en Latinoamérica adopta la IA Generativa para transformar la atención al cliente
15 Ene 2026
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<img width="768" height="432" src="https://img.gerencia.cl/wp-content/uploads/2026/01/07122502/Inteligencia-Artificial-Kaspersky-1-768x432.jpg" class="card-responsive-img fit-img" alt="Ciberseguridad empresarial" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.gerencia.cl/wp-content/uploads/2026/01/07122502/Inteligencia-Artificial-Kaspersky-1-768x432.jpg 768w, https://img.gerencia.cl/wp-content/uploads/2026/01/07122502/Inteligencia-Artificial-Kaspersky-1-1280x720.jpg 1280w, https://img.gerencia.cl/wp-content/uploads/2026/01/07122502/Inteligencia-Artificial-Kaspersky-1-156x88.jpg 156w, https://img.gerencia.cl/wp-content/uploads/2026/01/07122502/Inteligencia-Artificial-Kaspersky-1-640x360.jpg 640w, https://img.gerencia.cl/wp-content/uploads/2026/01/07122502/Inteligencia-Artificial-Kaspersky-1-1024x576.jpg 1024w, https://img.gerencia.cl/wp-content/uploads/2026/01/07122502/Inteligencia-Artificial-Kaspersky-1-lq.jpg 30w, https://img.gerencia.cl/wp-content/uploads/2026/01/07122502/Inteligencia-Artificial-Kaspersky-1.jpg 1500w" data-eio="l" />

seguridad digital
Cómo la IA redefinirá la ciberseguridad empresarial en 2026
07 Ene 2026
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<img width="768" height="398" src="https://img.gerencia.cl/wp-content/uploads/2026/01/06121723/Sophos-768x398.jpg" class="card-responsive-img fit-img" alt="Ciberamenazas" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.gerencia.cl/wp-content/uploads/2026/01/06121723/Sophos-768x398.jpg 768w, https://img.gerencia.cl/wp-content/uploads/2026/01/06121723/Sophos-156x81.jpg 156w, https://img.gerencia.cl/wp-content/uploads/2026/01/06121723/Sophos-1024x531.jpg 1024w, https://img.gerencia.cl/wp-content/uploads/2026/01/06121723/Sophos-lq.jpg 30w, https://img.gerencia.cl/wp-content/uploads/2026/01/06121723/Sophos.jpg 1192w" data-eio="l" />

seguridad informática
Pronósticos de ciberseguridad para 2026
06 Ene 2026
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<img width="768" height="512" src="https://img.gerencia.cl/wp-content/uploads/2026/01/02124506/mesa1-768x512.jpg" class="card-responsive-img fit-img" alt="analítica de datos inteligencia artificial" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.gerencia.cl/wp-content/uploads/2026/01/02124506/mesa1-768x512.jpg 768w, https://img.gerencia.cl/wp-content/uploads/2026/01/02124506/mesa1-132x88.jpg 132w, https://img.gerencia.cl/wp-content/uploads/2026/01/02124506/mesa1-lq.jpg 30w, https://img.gerencia.cl/wp-content/uploads/2026/01/02124506/mesa1.jpg 900w" data-eio="l" />

Data analytics
Analítica en la era de la IA: Redefiniendo el valor estratégico de los datos en las empresas
06 Ene 2026
por Redacción 
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